race marketing 2

April 22, 2008

all 80s malt liquor commercials.




  1. analoggirl on April 26, 2008 at 5:10 pm

    Pt 2 -If you ignore the critics who claimed that Mos “sold out,” it’s cool to an ethnic person in a commercial for a major car company. Why is it that when Revlon appointed Selma Hayek as their first Latin spokesperson, it was a good thing, but if they wanted to create an entire campaign for Latin Americans, it would be bad?

    Last question… How is diversity marketing different from lifestyle marketing? Mark Ecko and Club Tatttoo go after a particular “lifestyle” and they know exactly who they’re talking to. Again, they don’t undermine the consumer – they speak to them on their level.

    Mike, much respect to you for making me think. Hopefully I’m returning the favour. πŸ˜‰

  2. analoggirl on April 26, 2008 at 5:08 pm

    PT 1–devil’s advocate.
    First, those were really bad! I don’t need to state how simplistic or stereotypical they are. πŸ˜‰
    Second, niche marketing, when done right, targets your consumer. It addresses the needs of a particular demographic by understanding consumers. That’s better than ignoring them or painting them all with the same brush.
    Two years ago, GMC created a diversity campaign to speak to their consumers. Mos Def was chosen to be the spokesperson for the Denali. Here’s a (partial) quote from the media release: “GMC is committed to speaking to consumers in a culturally relevant fashion through in-language and in-culture communications,” said Steve Rosenblum,GMC marketing director.

  3. linkinchan on April 25, 2008 at 10:13 pm

    after watching those three commercials, all i can say is: wow. the first one was the worst. what the hell was up with the bull? didn’t get it. maybe i’m just slow. and “NOBODY”. that’s the slogan? okaaay…

    and the song from that damn king cobra commercial is stuck in my head now… “don’t let the smooth taste fool ya”… i guess those were the times that they started with the commercials aimed at african-americans where all they did was sing all soulful-like… oy vay. πŸ™‚

    chan πŸ™‚

  4. maria on April 24, 2008 at 8:48 am

    that’s rather sad(. i don’t know what to say to it. I hate commercials). it’s like a drill for a brain (

  5. shinoda_me on April 24, 2008 at 2:05 am

    im too bored to see asshole commercials Mike … im sick of these bastards being so desperate to sell..!!
    you should be brand ambassador for some toothpaste … atleast that would keep people away from getting the worst dental diseases 😐

  6. Xenith on April 24, 2008 at 12:19 am

    I love the King Cobra ad! That is priceless race marketing! But does it work?



    Total Signatures to Date = 727

  7. nillp on April 23, 2008 at 4:58 pm

    have i ever said that i really hate commercials?!

    i agree with what Vermillion said in the 2nd line, anyways;

    take care; love ya ~ mk’nil

  8. SimplyMode on April 23, 2008 at 3:06 pm

    I see your point…&& i totallya agree with you..

    but have you ever noticed how if basically everyone in a certain commercial is black people are hmmm thats funny and they kinda get all worked up about it but then if you look at “most” ads the cast a usually all white but then they dont notice these things. But maybe its coz im black that i notice this and maybe it works vice versa maybe… but i don’t think its really that important coz at the end of the day its the same people behind each commercial whether black or white they’re still money hungry ego-maniacs but then again im just 13 so i dont really know anything about this kinda stuff…

  9. ninguem on April 23, 2008 at 2:51 pm

    mike check this

    the dumbiest person ever!!
    i hope you laugh and share it with all

  10. Vermillion on April 23, 2008 at 11:36 am

    lol these commercials suggest the impression as there were only blacks on earth. Products only for blacks ._.’ so racial.. foolish people who made these spots.. it takes back memories as blacks were not acepted =(

  11. Kira on April 23, 2008 at 11:19 am

  12. vanessa_6487 on April 23, 2008 at 11:18 am

    lol… i don’t have any memories of those commercials because i was probably a baby… but i could see exacly the marketers intentions …. thnkx for sharing… i love u n take care…


  13. soyuneik on April 23, 2008 at 1:20 am

    poppin n lockin

  14. lynndarwinharris on April 22, 2008 at 11:06 pm

    I remember those. typical 80’s. so many memories.

  15. murry on April 22, 2008 at 10:47 pm

    Schlitz! Mmmm… That’s blaxploitation advertising at its most condescending.

  16. DaniShinoda on April 22, 2008 at 9:58 pm

    Classic and poor comecials.. all this years trying to pass the same information!
    Love u Mike!

  17. Sashy on April 22, 2008 at 9:54 pm

    That’s just a fancy word for beer isn’t it?
    Check out some Aussie beer ads:

  18. CherryRed on April 22, 2008 at 9:46 pm

    Ha 80″s memories!! I remember those commercials! Colt 45 w/Mr. Star Wars man Billy Dee Williams was classic! The funny thing is that beer is still popular in NYC!!! hahaha

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