Music Marketing: TopSpin

November 7, 2008

Music marketing is a topic that has come up before, here on mikeshinoda.com. This week, I had a great conversation with a guy named Ian Rogers, who runs a company called TopSpin. Since I’ve posted a few times about the positives and negatives of putting out your own music, I figure I should tell you about TopSpin, a new company that is making tools to help you do it.

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One of the founders of the company worked at DigiDesign, inventing ProTools. ProTools and similar programs have leveled the playing field of recording an album. The question is: now that you’ve recorded a professional-sounding album at home, what do you do with it? These guys want to answer that question: by leveling the playing field of putting it out and promoting it.

From their website:

“Topspin is a media technology company dedicated to developing leading-edge marketing software and services that help artists and their partners build businesses and brands. We help artists manage their catalogs, connect with fans, and generate demand for music…Upon full release, the Topspin platform will offer artists a variety of ways to market directly to fans, to find new fans, and to gain maximum return on investment.”

Look at their website, under “For Artists,” for info about how to get down.

http://topspinmedia.com/

Enjoy,
mike

PS: I hear he’s not some poser on that skateboard. Apparently, he can actually skate.
EDIT: Lowering the character count to 140 in comments was a mistake–it’s back up to 700 now. I’m not turning it into Twitter (yet, at least). And no, I’m not on twitter because I don’t have enough to say at this point to make it worthwhile.

mike

35 Comments

  1. Kronah on November 11, 2008 at 1:31 am

    I want to add a note to this: Now matter what, ALWAYS read the fine print. It definatly could be a good deal so check it, all I’m saying is to really check it.

  2. axrinekey on November 10, 2008 at 12:35 am

    Wow… skate.
    Seems like he’s going to slip.

    Anyway, glad to hear that they’re able to help musicians…
    So, are they like Warner Bro. or they are different?

    I think I’ve heard of it, or… I dunno.
    TopSpin just sounds familiar.

  3. Henna on November 9, 2008 at 11:05 am

    thanks for the info. But my character limit is still 140😦. Wow Brad got a new haircut, it looks cool but i liked it better b4 lol. .x

  4. NoMoreSorrowGirl on November 8, 2008 at 1:48 pm

    Mike,your into their business have you ever thought that they’re using you as or shall we say an endorser so that their products will going to boom on the market faster cause your one of a kind person that whatever you say is like a song to your fans and your fans will automatically swarm on their products?and being in the other business is better than the music industry?or combine them is much better?what did i say?Take Care:))

  5. MS_Ineedyou on November 8, 2008 at 11:45 am

    Mike, how come some people can still leave like paragraphs and we can like only leave a sentence ? Thats not fair ….:(

    —Brooke

  6. dora on November 8, 2008 at 7:56 am

    useful,nice post…

  7. Hawaii_LP_fan on November 7, 2008 at 9:42 pm

    I hear Mirage in Vegas has a bar giving the floor to indie artists. I’ll probably check it out on my next “Sin City” journey.

  8. Ezza on November 7, 2008 at 9:10 pm

    i want put protools on my PC it has vista home premium OS. ive heard that it may not work. is that true?
    PS: its saying that 140 is the max

  9. rockermeg on November 7, 2008 at 12:51 pm

    AWESOME!!
    It’s great that there are people out there supporting “indie” artists
    O_O Brad has a new haircut??? I WANNA SEEE
    xxx

  10. Curiosa on November 7, 2008 at 10:35 am

    Thanks 4 info

    Did u hear Fadel wil b leving Aple

    Saw ur EDIT as I previously apologized 2 u & every1 else n Fre Stuf wil do so again Sory

  11. Shinoda77 on November 7, 2008 at 9:19 am

    Brad’s new haircut is awesome xD xD I just saw it😀

  12. outlawserenade on November 7, 2008 at 9:02 am

    I see illiterate people.. O.O
    ..and 170 characters limit on my comment box. FIX pl0x!

    Edit: ahahahahahahaha@the warning after posting. WIN

  13. big_bad_lukas on November 7, 2008 at 8:31 am

    hey mike
    did brad got a haircut ??????

  14. ShadowerLiltani on November 7, 2008 at 8:04 am

    The comment character limit still is only letting me type 140 characters. It’s not back to 700 yet.😦 I like the comment limit, though🙂

  15. nadine on November 7, 2008 at 6:12 am

    EMA’s: I can’t believe Tokio Hotel won. I mean…. foo fighters, metallica and you guys were nominated for headliner and they won?? something’s not right here..
    btw I had to cry watching obamas speech. it was just sooo good. hav a nice weekend!

  16. skindesbous on November 7, 2008 at 6:02 am

    Really useful information, thanks Mike! =D!

  17. Gabry94LinkinParkfan23 on November 7, 2008 at 5:49 am

    woah thats great!! ty Mike!! byee =* OH Mike.. nd about EMA on mtv..dont be sad or angry.. u’re the best, u nd the band re all 4 us, we cant live without u, nd thats the most important thin.. c’mon dude, we love u..🙂 sweet kizzez, Gabry..

  18. rde on November 7, 2008 at 5:39 am

    Hey Mike, I know you’re a lover of sneakers, so give your opinion of mine:

  19. zephyr_ro on November 7, 2008 at 3:56 am

    10x a lot 4 this, mike.
    im SO pissed off cuz u guys didn’t win at the EMAs. hope ur ok.
    i wonder how’s chi cheng feelin right now.

  20. Charlotte_Jay on November 7, 2008 at 3:27 am

    Great! thanks for sharing it with us🙂

    Take care Mike😉

  21. Chemist999 on November 7, 2008 at 3:26 am

    I still can’t see any other way to put your own music out other than to turn each particular band or artist into it’s own “label” with complete marketing and other staff. It’s great to be in charge of your own affairs, and from what You’ve written, it looks it’d mean higher royalties, but on the other hand no support from outside. But if these folks can make it easier, thumbs up. That would make music industry far more competetive and dynamic, and competetitivness is the only key to progress besides collaboration, which can be quite difficult to achieve, especially with only a couple major companies controlling whole market.

  22. msgirl on November 7, 2008 at 3:09 am

    thanx for the info ! but u don´t need that company…cuz u have already a millions of fans,u r the best band in the world!;)I HAVE A QUESTION FOR U! DO U THINK PARTICIPATING IN MFR IS IMPORTANT FOR YOU?I MEAN IF SO,WHY DO YOU THINK IT´S SO IMPORTANT FOR ARTISTS;RICH PEOPLE,FAMOUS PEOPLE TO DONATE MONEY TO ORGINIZATIONS LIKE RED CROSS,UN,AS WELL AS JANM…OR PARTICIPATE IN PROGRAMS LIKE MFR?? I WANNA KNOW,cuz many artists do this(sorry if i have mistake,my english isn´t good)😉

  23. soyuneik on November 7, 2008 at 12:39 am

    That’s whats up. lol Brazenentity: Who the fuck is Dan and are you a figment of my imagination?

  24. Anstice on November 7, 2008 at 12:38 am

    Yeah, seriously. We just want to know if you’re a good cook. Can you come tell us yes or no?
    http://forums.linkinpark.com/showthread.php?t=8781&page=70

  25. Kalini on November 7, 2008 at 12:38 am

    I work with outsourcing marketing companies. They know all traditional channels to reach the existing clients and invent new ones to find more potential clients. They are excellent advisors. They had to start offering professional services to artists. Mike, nice post! Krassie K.

  26. Giffy on November 7, 2008 at 12:34 am

    Mike, can u cook? pls go to “http://forums.linkinpark.com/showthread.php?t=8781&page=70”
    clear this if u r kind enough, thanks

  27. Illara on November 7, 2008 at 12:13 am

    awesome, Mike! haha, thanks for the info.🙂

  28. zahra on November 7, 2008 at 12:09 am

    thanx for the info!

  29. BrazenEntity on November 6, 2008 at 11:48 pm

    POSSESS THE DS! Stranger things have happened, Halloween looks like the Grinch and I’ve turned 40. I have papers to write. Fought with Dan.

  30. Shinodabestfriend on November 6, 2008 at 11:46 pm

    I hate Europe Music Awards. and I know that if you, most important band, don’t go there, that show is a bullshit.. and it is. stop.

  31. Hybr1d_7h3ory on November 6, 2008 at 10:44 pm

    That was really interesting. I actually just bought my first guitar, love it, and am saving up to by a ProTools rig. This helps alot.140😦

  32. ritzifying on November 6, 2008 at 10:36 pm

    Nice way to help promote. Reznor had good things to say too. Looks like a company to keep an eye on.

    Isn’t that the point of Twitter? To NOT have a lot to say? :p

  33. I_B_Long on November 6, 2008 at 10:27 pm

    wowie..140 characters???? thats just mean. anyway, cool post! im glad its finally getting easier for artist to put out their stuff. EDIT: LOL, i was just bitching to AliceXD on msn about that, i said i f you keep this, im gonna be pissed and complain about it EVERY DAY. yay. thank god it was a mistake😀
    2nd edit, it still says 140, but im proof that you can type more😀

  34. EpilepticChickenScratch on November 6, 2008 at 10:19 pm

    That’s actually one of the most interesting things I’ve seen in a long time. Thanks for that, Mike =). I also feel like a huge jerk now =( PS – Dude looks like he’s having fun reppin’ that suit and skateboard. That’s hot, haha. -/-> EDIT :: …Who’s the jerk now? >_>. That scared the Hell out of me. And Bia, I can type more, too. Haha, the kids on the LPMB swear Mike likes us more (or that he has a love for my LPMB signature :/). I think if they’d just edit, they could get it shrugs

  35. AliceXD on November 6, 2008 at 10:10 pm

    interesting post mike. atleast now people know that theres atleast one site thats there to help them with things =]

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