Music marketing is a topic that has come up before, here on mikeshinoda.com. This week, I had a great conversation with a guy named Ian Rogers, who runs a company called TopSpin. Since I’ve posted a few times about the positives and negatives of putting out your own music, I figure I should tell you about TopSpin, a new company that is making tools to help you do it.
One of the founders of the company worked at DigiDesign, inventing ProTools. ProTools and similar programs have leveled the playing field of recording an album. The question is: now that you’ve recorded a professional-sounding album at home, what do you do with it? These guys want to answer that question: by leveling the playing field of putting it out and promoting it.
From their website:
“Topspin is a media technology company dedicated to developing leading-edge marketing software and services that help artists and their partners build businesses and brands. We help artists manage their catalogs, connect with fans, and generate demand for music…Upon full release, the Topspin platform will offer artists a variety of ways to market directly to fans, to find new fans, and to gain maximum return on investment.”
Look at their website, under “For Artists,” for info about how to get down.
PS: I hear he’s not some poser on that skateboard. Apparently, he can actually skate.
EDIT: Lowering the character count to 140 in comments was a mistake–it’s back up to 700 now. I’m not turning it into Twitter (yet, at least). And no, I’m not on twitter because I don’t have enough to say at this point to make it worthwhile.