METRIC: talks about self releasing album

April 23, 2009

Continuing the conversation we’ve been having about artists finding success without a major label (in posts like this and this), here’s a story about a band doing it right now.

If you haven’t heard about Metric, they’re a band who is seeing some impressive numbers on US and Canadian charts…without the help of a major record label.

They were #1 on Billboard Heat Seekers, #1 on Soundscan Top New Artists Chart, and had Debuts at #1 on Canadian iTunes Album and Rock charts, to name a few achievements.

From the LA Times: “The 10-track “Fantasies,” which took the band in a more pop direction, has sold 9,000 digital downloads in the U.S. since its release March 31, according to Nielsen SoundScan. In the music industry, which counts success in the hundreds of thousands, Metric’s sales figures may not seem like much. Nonetheless, taking into account an additional 15,000 downloads the band’s co-manager said it sold internationally, Metric is seeing a higher financial return than under a major record deal.”




  1. nillp on May 2, 2009 at 6:06 am

    i haven’t heard about them since now..

    but i checked some of their songs and they do such a good work..

    good luck to them! mk’nil ♥

  2. zahra on April 26, 2009 at 3:15 pm

    OMG Metric IS A REALLY COOL GREAT BAND!!!… 1# on every thing thats soooo BIG!!! omg….i never thought that without a major record label a band could grow sooo much!!!guess it not really about that !!!!is it?? its all about make ing MUSIC!!!! and real music and thats all they needed to grow!!! (the respect fans too!….okay thanx sooo much …very help full!!…….TC…HOPE U HAVE A GREAT DAY…BYE 🙂

  3. soyuneik on April 25, 2009 at 10:12 am

    Ethics, Style, and Motivation…Exactly. Sigh, Money. Money to start a label, get a BA, if I wanted to start a LLC- maybe a lawyer (or time to read more about it) and all the usual things that come along with maintaining gear and putting out albums… If I compare it that way, its about the same. In my mind, its like winning the lottery (getting signed) versus having a salary job I got going through college. Those seem like unreachable things to those in poverty. So you could say I’m working my way up as a low level employee. Doing everyone’s job for them until my potential is realized. ;C)

  4. Madlen on April 25, 2009 at 8:02 am

    Ha!Well that totally prooves that you don’t need to be in a major label to make and release good music…and most importantly music that you actually enjoy making.This is such a great example!

  5. analoggirl on April 25, 2009 at 12:35 am

    As a Canadian, I have to say that I loved seeing Metric on your blog! Metric is a fantastic band; I don’t want to do them the disservice of calling them “indie darlings,” but they really do have quite the following. I applaud their success.

    In unrelated news, it was cool to see Trent Reznor tweet about the Canadian documentary Anvil. It’s nice to see our impact south of the border. 😉

  6. Maaark on April 24, 2009 at 7:14 pm

    Mike, you just gave me hope man. It’s good to know you can work with music even you’re not under a major record deal! Oh yea, I’ve listened to them before and they’re pretty good. I didn’t know they were unsigned.

    Take care man!

  7. Full_Metal_Ninja on April 24, 2009 at 4:33 pm

    Thanks for posting this. Really gives bands something to think about.

  8. lucky_cat on April 24, 2009 at 4:01 pm

    That’s the way it’ll take. The most interesting question for me is, how will it influence the style and quality of music when every artist has to market oneself in the future. How will it sound like, the sound of self-responsibility?
    These guys here sound rather radio capable.

  9. bojkic on April 24, 2009 at 1:04 pm

    This is the right way for most of the artists! And it’s lovely that you’re promoting it!

  10. rockermeg on April 24, 2009 at 11:41 am

    I love seeing bands like these make it so well independently.
    It gives me hope 🙂

  11. Sintia on April 24, 2009 at 11:14 am

    Like you said before that artists can find success without a major label. I absolutely agree that artist’s have more control and are able to express them selves more that way than by being with a major label. But then again …each of their own. Glad to see you post this. Thanks for sharing and hope all is well with you, LP and your families. : )

  12. craigshoemaker on April 24, 2009 at 9:19 am

    Mike, does your label bother you about you being a proponent of going direct?

  13. Kalini on April 24, 2009 at 8:52 am

    Yes, this might be the end of the music industry if the business people just go away and the bands make the music they want to do and the fans listen to the music they want to listen to. I could add to this possibility: the bands to have shows in countries where they are invited by the fans! Mike, do your managers decide everything about your tour? Thanks for the video! I enjoyed it! Metric is really cool! KK

  14. Eddie on April 24, 2009 at 6:22 am

    I don’t know many things about stuff like that, but I think it’s cool to start a band, and have success without a major record label. My personal opinion is that the music you write, makes you what band you are. Just like LP said at the Frat Party DVD. “Let the music define the name of the band, not the name define the music”. If you are a good band with good songs, and I also think have and little luck, you can have success. Sometimes big success, sometimes not so big. I may be wrong, but that’s how I believe the stuff goes. Hard work pays back!!!

  15. cuz on April 24, 2009 at 6:09 am

    I think they right about relationship between artists and fans. The labels want to be too important and to decide about everything. They want to own a fanclub, mailing list. It’s way too much. I guess they conceited, at least it looks like that. Money are much important than a good brand. Of course not every label, but there’s a lot of like that. I think self releasing may be a way to stay ok with myslef, have more to say about every step of creation an album and direct the career as artist wants it.

    I don’t like ads but this one is worth it. Great piano/cello mash-up of Love Story and Viva La Vida.

  16. ThunderStrike on April 24, 2009 at 1:21 am

    Not all independent artists manage to make it so big. Either these guys are better or they’re luckier. In that context, I’d say it’s totally up to you whether to be independent or stay with a label.

  17. miKer0cks on April 24, 2009 at 12:52 am

    Wow cool 🙂 I saw a videoclip of them the other day on MTV…Pretty good story…They really are doing good despite the fact that they’re not signed in a major label 🙂 Talking about music, I read in the MTV Greece website that Run DMC is preparing a new album. Is this true Mike? Cause I’m not sure if it is and I thought that you might know cause Run DMC is one of your fave artists.
    PS. I’m having trouble with my LPN page. I’m in the LPU for months now and the background hasn’t changed yet to the black LPU bg…Can you do something plz? Cause I’ve asked in both message boards, in the LPUHQ and I send an e-mail too a few weeks back but no answer yet. Thx in advance 🙂 Have a great day!

  18. spraypaintNinkpens on April 23, 2009 at 11:26 pm

    Nice story. It seems like the advantages of being an independent label outweigh those being signed under a major label.(Warner for example)

  19. BeautifulSeraph on April 23, 2009 at 7:51 pm

    Oh, Metric is an awesome band, I have been listening to them for about a year now. Thanks for giving them some well deserved attention. =)

  20. ThePrincess on April 23, 2009 at 7:17 pm

    WOW .. I must inform my friend Jay about this !!!! … thanks Mr shinoda 🙂 …

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