As many of you know, I occasionally try to put some helpful tips for you musicians here on the blog. It’s been a while, but this week seemed like a good week to put something up. Not just because SXSW is going on, but because Ian Rogers and the TOPSPIN team just announced that their amazing new service is finally available to all. Topspin is a service that helps you get your your music, videos, movies, books, t-shirts, tickets, posters, or nearly any merchandise to fans anywhere on the internet, using any currency in the world.
From Ian’s announcement:
“So what the hell have we built, anyway? Topspin’s software has been built to serve the direct-to-fan marketing and retail needs of the thousands of artists we’ve been working with. As we’ve been trying to solve the challenges of marketing and releasing art direct to consumers on the Internet we’ve been working those solutions into an integrated platform which can be operated by anyone marketing art. Topspin helps you manage your stuff — digital media or files of any kind, t-shirts, posters, box sets or anything you can describe and deliver, tickets including an iPhone ticket scanner, and memberships and fan clubs. It helps you build awareness for unheard and unseen art through streaming players and tools which make sharing easy. It helps you build direct connections with prospective fans via email, Facebook, and Twitter and communicate to build a real, trusting relationship with those folks. And it helps you sell to your fans, anywhere they are, in whatever currency they’d like to transact in, on Facebook, your web site, etc. It is a feature-rich, powerful, non-trivial piece of software.
We (Linkin Park) have been using Topspin for a while now, and I believe in these dudes. In fact, you can see Topspin in action on our website here.
If you make music and you want to build your fanbase, find out how to get and use Topspin here: http://www.topspinmedia.com/