Aspiring musicians: Topspin is now live.

March 17, 2011

As many of you know, I occasionally try to put some helpful tips for you musicians here on the blog.  It’s been a while, but this week seemed like a good week to put something up.  Not just because SXSW is going on, but because Ian Rogers and the TOPSPIN team just announced that their amazing new service is finally available to all.  Topspin is a service that helps you get your your music, videos, movies, books, t-shirts, tickets, posters, or nearly any merchandise to fans anywhere on the internet, using any currency in the world.

From Ian’s announcement:

“So what the hell have we built, anyway? Topspin’s software has been built to serve the direct-to-fan marketing and retail needs of the thousands of artists we’ve been working with.  As we’ve been trying to solve the challenges of marketing and releasing art direct to consumers on the Internet we’ve been working those solutions into an integrated platform which can be operated by anyone marketing art.  Topspin helps you manage your stuff — digital media or files of any kind, t-shirts, posters, box sets or anything you can describe and deliver, tickets including an iPhone ticket scanner, and memberships and fan clubs.  It helps you build awareness for unheard and unseen art through streaming players and tools which make sharing easy.  It helps you build direct connections with prospective fans via email, Facebook, and Twitter and communicate to build a real, trusting relationship with those folks.  And it helps you sell to your fans, anywhere they are, in whatever currency they’d like to transact in, on Facebook, your web site, etc.  It is a feature-rich, powerful, non-trivial piece of software.

We (Linkin Park) have been using Topspin for a while now, and I believe in these dudes.  In fact, you can see Topspin in action on our website here.

If you make music and you want to build your fanbase, find out how to get and use Topspin here:



  1. mgarcia9018 on March 22, 2011 at 6:23 pm

    You have me on file. My order number was 6995078
    Order Date: November 17, 2010
    Payment Method: Paypal Express Checkout
    Bought two tickets only got refund for one.
    I’ve been exchanging emails with Barbara Maniar, but she wasn’t able to help me. How do I reach someone that can resolve this?

  2. topspinfansupport on March 22, 2011 at 8:50 am

    Hey MGARCIA9018! We would really like to hear more about your experience and help to clear up any confusion you had throughout your Topspin experience. This was a major ticketing campaign that we were able to undertake and would like to hear from LP fans about future improvements you would like to see made. Do you have an email on hand where we can reach you?

  3. mgarcia9018 on March 21, 2011 at 10:08 pm

    Beware of Topspin. I bought two tickets for the cancelled DC show and only got refunded for one. After countless emails, apologies, and posts in LPU and LP many of us still haven’t received our refunds. I’m tired of their promises that I’ll receive my refund within week and of moderators that “will look into it” for me. My point is, you NEVER treat fans like this. Success is maintained through loyalty, and you don’t treat those loyal to you like fools and take their money for a product not delivered. I ran out of patience and filed a dispute against Topspin through PayPal. Can’t even listen to LP without getting upset! And I cant go on feeling this. I’m so sorry this happened….

  4. autumneyedgirl on March 21, 2011 at 6:08 pm

    This is awesome, My cousin needs insane support for his new Christian metal group(they’re following Skillet & RED)they’ve toured and are going to youth groups to get to High school students, and college students, yet they are having a hard time getting people to be able to find them. Their MySpace and Twitter sucks because their name was already taken. It confuses me as it is. Money is hard for them to keep up right now. They’re recording a single soon but still feel somewhat discouraged because of the economy… I’ve told friends and anyone who is interested in christian metal. Any tips to keep up hope?


  5. linkinsoldiers on March 20, 2011 at 6:53 am

    Tell happy Birthday to Chester Bennington..

  6. KalyeSound on March 20, 2011 at 6:25 am

    anyway, Mike, do you guys (Linkin Park) founded the Machine Shop Marketing? And is that your idea, that a Street Team could be helpful in making an innovative marketing strategy, in terms of introducing a new brands, artist, etc..?

  7. KalyeSound on March 20, 2011 at 6:19 am

    Nice one!

  8. thegluelpfan on March 20, 2011 at 3:25 am

    Um honestly I have mixed feelings about Topspin…I mean I do like some features on the new website but there are some issues out there…hopefully things will get sorted out in the future.

  9. M Shinoda on March 19, 2011 at 10:56 am

    Of the many thousands of transactions on our site, the vast majority are fine. But I’m always concerned if I hear about a mishap or problem, so I’m glad to see the Topspin pros have their eye out, to try and help anyone who had issues. Great work, guys. I hope these fans help you get to the bottom of any issues, so we can continue to make the BEST.

  10. adiek84 on March 18, 2011 at 3:25 pm

    Thanks for posting. My brother is a DJ and I often send him your tips or videos like your interview with “Electronic Musician”. It’s nice that you share your experience with others.

  11. topspinfansupport on March 18, 2011 at 12:40 pm

    ALEXANDRA NOFI – We would really like to rectify the experience you had. If you would please post back an email adress where we can reach you, I would be happy to hear your feedback.

  12. topspinfansupport on March 18, 2011 at 12:29 pm

    KellyJean – We would really like to hear more about your experience and help rectify any stress you had throughout your Topspin Linkin Park experience. Do you have an email on hand where we can reach you?

  13. topspinfansupport on March 18, 2011 at 12:22 pm

    CALLIOPE288 – We would really like to hear more about your experience and help to clear up any confusion you had throughout your topspin experience. Do you have an email on hand where we can reach you?

  14. topspinfansupport on March 18, 2011 at 12:18 pm

    KATHYXXX – We would really like to hear more about your experience and help you out personally. Do you have an email on hand where we can reach you?

  15. kim7huang on March 18, 2011 at 6:27 am

    Can I share my art works there.Maybe I Should try it after my graduating

  16. EpicLinkinPark on March 17, 2011 at 10:58 pm

    This is pretty cool, thanks for the info Mike! Also, I might add that if you have faith in Topspin, go with it. Don’t let others make you or Linkin Park feel bad. I believe in these guys too. I think it’s awesome they’re doing this. It’s your guys decision to your journey and it’s up to others to follow it. Hope all is well, take care Mike. 🙂


  17. Alexandra Nofi on March 17, 2011 at 2:36 pm

    After everything we have had to go through on Linkin Park Underground with Topspin, what makes you think aspiring musicians, who take this very seriously (while also enjoying it), would trust a company like Topspin? I’m with Kathy on this one, as always.

    I run a web store that I customized myself off of my website and I also monitor it, by myself (looking to get friends and family to help if the load gets bigger than I can handle). I am just more comfortable with that idea than allowing Topspin to disrespect my fans.

    Never mind the fact that, regardless of what business you are in, you don’t treat people like they are yesterday’s trash. Period.

  18. kelly jean on March 17, 2011 at 12:15 pm

    the only thing topspin will be remembered for is aggrivating countless customers. I really suggest dropping them

  19. kelly jean on March 17, 2011 at 12:07 pm

    yeah Kathy I was one of those people. And after all THAT I was in san Diego to pick up my tickets at the show and they try to tell me I only have 2 tickets not 3. I am not usually a loud person but it got the venue to call them on a Sunday.. I mean I have never been so annoyed in my life. They were expensive enough that I should have gotten them on time and not one hour before the show after yelling my bloody hea off.

  20. kathyxx on March 17, 2011 at 11:50 am

    By my earlier comment, I mean that most of the posts currently on the LPU are people complaining and asking for help on how to contact Topspin. The only person I know who actually got a fast response was someone who complained to the BBB.

    Also, please add an edit button, since you only allow one post per account.

  21. Shinoda's Army on March 17, 2011 at 10:55 am

    Do you support painters too?

  22. calliope288 on March 17, 2011 at 10:31 am

    That announcement looks a lot promising, I just really hope that they are more organized and responsible now because I had an issue with TOPSPIN when I pre order ATS, a lot of my emails were ingnored and I end up receiving my order after a month and that’s unacceptable. I know I may be just an isolated incident but I know there are other people that aren’t particularly satisfied with TOPSPIN.

  23. Michael Macdonald on March 17, 2011 at 10:25 am

    Thanks for this Mike, this is very useful!

    I hope to be making use of this service this Summer in promoting/marketing a release!

  24. Colorize The Future on March 17, 2011 at 10:18 am

    This is cool!

  25. mikeecem on March 17, 2011 at 9:57 am

    i’m not a musician but it look like nice for me because i’m a fan ! 😀

  26. vickykun on March 17, 2011 at 9:56 am

    I never heard about it. Thank you for telling.
    that´s really useful.

  27. kathyxx on March 17, 2011 at 9:55 am

    Ugh, what a scamtastic company. Them and Ning should die in a fire.

    Any company that requires the fans to send a complaint to the BBB before they are allowed to speak to customer service to get the tickets they fairly bought is not a good company in my opinion. There are better ways to treat people.

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