A few weeks ago, I challenged the fans to hold off listening to the album until release day. I had suggested the fans create their own listening party, and share with us on Twitter. As it turns out, one group of fans scheduled a big online “listening party”, celebrating the release in the U.S. I decided to join them.
I’ve never seen anything like it. The sheer volume of activity and excitement was astounding. I’m writing to share some of that excitement with those of you who weren’t there.
We all hit play, together, worldwide, around 1pm PST. As the album played, people shared reactions in words, photos, and videos. LIVING THINGS was a top-two trending topic on Twitter worldwide for about an hour. People were freaking out. I re-tweeted some of the comments, and added some of my own thoughts. I also favorite-ed many of the things people were saying and the pictures they put up. There was so much going on; my Twitter feed was impossible to follow. After it was done, many people listened to it again. Others stayed on just to chat.
I can’t really recreate any of the actual magic of the day, but luckily, I don’t have to.
Here are a few snippets:
…and my own Twitter feed: