August 29, 2012

Today, LOST IN THE ECHO premieres on lostintheecho.com. This is not a traditional video. It is an interactive piece designed to draw you into the world of the song. The best ECHO experience is the one at that site.

Please encourage everyone to go there, not to video sites like YouTube and Vimeo. Video-site versions you find today will be a.) not approved by the band, and b.) not interactive (so to some degree, those versions will be missing the point).

Help us spread the word by letting everyone know that the only place to experience LOST IN THE ECHO is at lostintheecho.com


*The video is Flash-based, because it was our best way to make this idea work. It is Facebook connected, and don’t worry: it won’t steal or share anything you don’t want it to. For those without those things: a non-Flash, non-interactive version will be up in a couple days on Linkin Park’s official Youtube page.




  1. vovchen on September 29, 2012 at 6:10 am

    that cool!)

  2. spud01 on September 16, 2012 at 5:05 pm

    Hey Mike,
    Not sure if you will get this but it’s worth a shot right?
    Facebook, twitter, lp.com, ms.com and all the other social networking sites you use don’t exactly have enough characters for what us fans might have to say to you and the band. And with the amount of fans nor is it easy to get through to you.
    So my question is: is their a fan email or mailing address we can use?
    p.s i plan to post this on a couple other blog posts to increase my chance of you seeing this so i apologize in advance for any annoyance caused! ๐Ÿ™‚

  3. Lambertus Hermawan on September 12, 2012 at 11:09 pm

    It was like I wanted to laugh when I saw my face on the photos. I just can’t imagine I’m a part of LP’s video. It was too impossible.
    But the idea of the video is great. Can’t wait for the not-interactive video.

  4. Radyo Plexus on September 4, 2012 at 11:41 am

    Reblogged this on Xandro Pontillas.

  5. 1oo71 on September 4, 2012 at 2:27 am

    It’s not loading on my computer, but I must say I’m not a fan of having to connect through Facebook. Is it really necessary? I hate using apps. >_<

    I like that you're using the original LINKIN PARK text. I say scrap the new LP circle logo (never liked it tbh) and use the old LP.

  6. xnekocat on September 3, 2012 at 2:18 am

  7. vamperesse on September 2, 2012 at 8:48 am

    Click here and vote http://www.vh1.com/music/tuner/2012-08-27/vh1-greatest-artist-of-the-00s/ for our favourite band as the greatest artists of the 00s’

  8. Minifish08 on September 2, 2012 at 5:44 am

    Mike, I clicked the link when I first saw it and didn’t know it was an interactive video lol I almost had a heart attack because my face was in one of the pictures xD Awesome video guys! I love the idea of the interactive video too! It was so cool! Also for any of the LP soldiers reading this, there’s a vote to see who the greatest artist of the 00’s is and Linkin Park is up for it! Search it up on VH1’s site and vote! Lets vote our band to victory!

  9. xnekocat on September 1, 2012 at 8:19 pm

  10. ash4rox on September 1, 2012 at 3:57 pm

    That was really awesome! I loved the video! So cool! ๐Ÿ™‚ Please check out my in my remains piano cover, it would mean a lot! I really love linkin park! http://www.youtube.com/watch?v=OqERpLQpL5c

  11. vamperesse on September 1, 2012 at 12:42 pm

    Video reblogged twice here http://vamperess.wordpress.com/ in the Linkin Park’s category. This interactive video is really excellent, and deserves a LOT of views. By the way Mike nice new avatar on Twitter. ๐Ÿ™‚

  12. vamperesse on September 1, 2012 at 11:19 am

    @svstels Wohow i liked your cover. Well done!.

  13. svstels on September 1, 2012 at 10:18 am

    Hey guys! Please check out my first vocal track ๐Ÿ™‚

  14. mrmmusictech on September 1, 2012 at 9:37 am

    hi guys! i did a cover of LP song Lost In The Echo..
    please do check it out!!

  15. Connie on September 1, 2012 at 12:02 am

    Reblogged this on Connie's Brain and commented:
    this completely freaked me out, and not gonna lie i had to think about it for a minute before i understood. not afraid to admit i had a dumb moment.

  16. juniornylpu on August 31, 2012 at 9:27 pm

    Reblogged this on Junior..

  17. camila on August 31, 2012 at 8:56 pm

    Mike: I know you do not like (really, I know you get bored)to talk about dates or anything, but this is something timely (pleeeease listen to me :D) Is it true that this time there will be no dates for Chile in the South American tour? Thanks.
    PS: The video is amazing, it was very nice to see my photo between the pictures of you, it was a great surprise!

  18. emilytakeda on August 31, 2012 at 8:50 pm

    The music video really helped me understand what the song meant. And I love it.

  19. juniorlpc on August 31, 2012 at 12:44 pm

    Linkin Park is incredible, Thank you for making this interactive video!

  20. vamperesse on August 31, 2012 at 7:49 am

    There! i’m back i’m the same person that asked the question below!. So i’m back on wordpress ready to reblog what you’ll want me to! ๐Ÿ™‚

  21. frenchvampyre on August 31, 2012 at 7:29 am

    Is the “Lost in the Echo” interactive video still can be watched?. I went to http://lostintheecho.com/ and it was all black Is it me or? I wanted to reblog it again, as my previous wodrpress account crashed. :/

  22. milasouza11 on August 30, 2012 at 8:27 pm

    I only could to see LOST IN THE ECHO INTERACTIVE VIDEO today.

    LP is a band who explores of the best way the relationship marketing.
    You can make people feel like singular in the world. As an exemple this interactive video: Lost in the Echo. I’m sure everyone has watched this video connected with facebook, they felt important for you.
    Somethings in our life there’s no payment, this “gift” was one of this.

    You smart, you hear our suggestions and bring for us all the possibilities to realize our dreams.. ( Experience Marketing: as M&G and Summits).

    Thanksf for allowing we make part of you

    Hugs.. God Bless you

  23. sombodyontheearth on August 30, 2012 at 10:33 am

    Guys i surprise and very excited for MV, it’s awesome i very happy to participation in this MV (^_^)\m/

  24. leoama12345 on August 30, 2012 at 8:35 am

    Hey Mike! first of all congratz for this whole new concept! and this interactive thing is awesome!it kicked ass! but the thing is, this story and art direction has not done the justice for this song! cause, this is the most powerful track in the new album!except this interaction thing, this video doesn’t make an epic one to it self!itz nothing,at least we hope the static version will give us the answer!

  25. manyalp on August 30, 2012 at 5:01 am

    I couldn’t open it up but on the next day it did!

  26. davenchen on August 30, 2012 at 3:37 am

    Great job Mike , this is genius , I never experienced something like this one before , you probably the first person on this planet to do it this way , i mean the Interactive Video way , About the video clip … very dark , it feel sad and deep in emotion in this video , as dark as The Dark Knight Rises movie

  27. Xenith on August 30, 2012 at 2:38 am

    I love the concept but the video doesn’t do the song any justice.

  28. calessi on August 30, 2012 at 1:38 am

    i still cannot access site fully and judging by the thousends that have viewed on youtube it is still a problem also by the comments one the fan pages by fans who say they cannot access. its all very well to say not to view but of course your fans want to see video so as issues have been well known about since last night i thought they may have been sorted out or alternative official version put out.

  29. frenchvampyre on August 30, 2012 at 12:48 am

    Just found a paragraph on Tumblr where Mike was explaining The meaning of “Lost in the echo” video. I suddenly feel stupid now as i gave mine last night on this blog. I should have read that paragraph first!.

  30. battlefield685 on August 29, 2012 at 9:08 pm

    I hope it will be compatible with Twitter as well as Facebook. It makes me feel left out. Although, I’m looking forward to the non-Flash version anyways. ๐Ÿ™‚

  31. princessrockerlp on August 29, 2012 at 8:34 pm

    Lost in the Echo is a cool and ingenious video with an innovative concept that turns out to be the best ever seen. It also features stunning visual effects.
    Amazing unique video, original,LOVEU LP

  32. Albizia on August 29, 2012 at 6:41 pm

    Reblogged this on Smithereens and commented:
    I know my blog is kinda dead at the moment but I am still alive spending my very limited free time 99,9% on music. o join my music world, get lost in the echo and share how it made you feel.

  33. frenchvampyre on August 29, 2012 at 5:42 pm

    If some of you guys didn’t like this video, fine, but claiming it’s crap or rubbish is a bit exaggerated. That video is really unique in every aspect. And in my eyes it’s probably the most original one the band has ever done by far. Still, from my own opinion, “Lost in the Echo” vid, is about people facing the person they end up an unhealthy relationship with, that lasted way too long. I felt quite uncomfortable the first time i’ve watched it: Places in ruins, emptiness, some sort morbid vibes, all those dark emotions took me over!. But great job!. ๐Ÿ™‚
    Thank you guys ( even though Mike will be the only one to read this!)

    I reblogged it here http://mymanoir.wordpress.com/

  34. frenchvampyre on August 29, 2012 at 4:44 pm

    Reblogged this on My Manoir and commented:
    GET LOST and tell me what you think!.

  35. elipeca on August 29, 2012 at 4:07 pm

    It is truly wonderful, is somewhat different,as everyone at some point loses something in the echo in the cry in the ruins of what was and will not be, it is a message that is difficult to understand, but what is lost is lost good or bad moments in photos there
    reminds me of leave scars that I learned to love because they are today part of my there are lines in my skin,they are part of of me but I do not determine

  36. lapkoola on August 29, 2012 at 3:13 pm

    Im impressed Mike, it moved my bitchy-cold heart.
    Hugs ;]

  37. anamlp on August 29, 2012 at 3:03 pm

    This was absolutely amazing. Like others said, it took a long time for me to load it; I had to refresh it multiple times, but I’m so happy it worked in the end. I was also a little wary about connecting it to my Facebook, just because I prefer not to do that whenever I can, but I’m glad it did. This was seriously such an amazing idea, and I admit that I was deeply touched. Love, love, loved this, and I’ll probably be doing it over and over just because I think it’s so cool lol.

  38. Stuz on August 29, 2012 at 2:24 pm

    This video’s really, really awful. The worst i’ve ever seen.
    Sorry guys, I only hope you were constrained to release this rubbish.

  39. thunderofangels on August 29, 2012 at 2:07 pm

    The video did not work for me : it stalled on the 7th step of the loading after login (it seems to happens to a lot of people).

    After a few hours trying to view it, I decided to go on youtube then read the wired explanation. Now I feel even more frustrated because I’ve been totally spoiled but at the same time did not experience the complete thing with the element of surprise ๐Ÿ˜ฆ

    It is sad so much people have trouble viewing it.

  40. arumiko on August 29, 2012 at 2:07 pm

    Finally got to watch the video…but, the suitcase was full of black photos…I got really depressed and jumped off of a bridge…thanks mike! Hahahhaahahaaaaa I’m just kidding!!!! It was still really awesome and I love everything that you do! ๐Ÿ˜‰

  41. devilbearbec on August 29, 2012 at 2:04 pm

    That was amazingly cool, just not sure the photo of my new bike really brings out the emotion required…damn funny looking at people crying over it though!

  42. basketcase7 on August 29, 2012 at 1:35 pm

    Amaaaazing video!! Really amazing….wow! ๐Ÿ˜€ LP rules!

  43. anvanoppens on August 29, 2012 at 1:29 pm

    OMG Mike, I’m famous :’)

  44. kanti22 on August 29, 2012 at 1:14 pm

    Mike, you guys are one of the best people, I’ve ever seen. Your connection with us is something, that ONLY THIS VIDEO can describe. THANK YOU WITH ALL MY HEART.

  45. sohail abbasi on August 29, 2012 at 1:12 pm

    IDM downloaded the video itself,so I watched the original video,(not w/ the random screenshots),truly awesome single,LP is awesome,thankyou Mike

  46. sohail abbasi on August 29, 2012 at 1:10 pm

    Reblogged this on SOHAIL_Lq.

  47. Linkin Park Bulgaria on August 29, 2012 at 1:10 pm

    EPIC!!! Who was the master mind behind the video concept… GENIUS !!! can believe u guys keep amazes us every day !! thank u again for the epicness!!

  48. simonevl on August 29, 2012 at 12:16 pm

    Hi there, a message from Holland here. I am on my MacBook right now and I just can’t wait to watch the new video! The problem is; I can’t. The only thing I keep seeing is a black screen with the Facebook link. I have flash player 11.4 on my MacBook. Please help me, what’s the problem here?

    Reading all of the comments has made me more and more curious. :D. Thanks!

  49. adiek84 on August 29, 2012 at 12:03 pm

    I still haven’t figured out the story of the video, but I’ll get there eventually. The interactive part is actually really epic. I know some people complain because the random pictures that are picked don’t make sense sometimes, but I think that’s the charm of it. There are definitely some hilarious screenshots and it engages the fans and gives us a new experience with a music video. Really awesome!
    DUDE! YOU TOTALLY NINJA’D ME! My contest on Linkin Park Fan Corner is sooo useless now and it was such a good idea XD. Ha, maybe next time.

  50. leoama12345 on August 29, 2012 at 12:02 pm

    MIke!as a true fan i can speak of the truth!actually the thechnology which has been used here is extrodinary! but this is totally different than what we expected! actually the art direction is pathetic!it had to give a dark taste coz while listening to the best track of the album! acually we created a great picture than this!this is tooo musch dissapointing for this track! but it is more suitable for “Roads untravelled”

  51. shoegaze4u on August 29, 2012 at 11:53 am

    It doesn’t work for me (mac). It says: “You need flash player 10 to view this side”.

    I have flash player 11 already! I tried Safari browser and Firefox. Both don’t work. Pity! I’am sure, the video is great.

    PS: Mike, why this f..cking facebook connection?

  52. linkinoda on August 29, 2012 at 11:51 am

    fantastic really made me move this thing is so sweet

  53. calessi on August 29, 2012 at 11:42 am

    many of us just cannot get the video at all even using differant browsers we have tried now for 40 mins all any of us have is either floating blocks or the black screen impossible sadly

  54. leoama12345 on August 29, 2012 at 11:37 am

    itz an amazing idea!and i have never seen such a thing in my life! but you know! it could have bocome more kckass, coz the power of the trak was diminished by this video! at least band mates could have appeared and expected a way better one than this!

  55. simona93 on August 29, 2012 at 11:37 am

    Nope. Not working. Not at all. Once I got myself all the way on the blurring out “Connect to Facebook” button and that’s all. Contantly telling me I don’t have Flash Player 10 now. I tried it in Chrome, Firefox and even IE and nothing. Kinda frustrating, a little bit.

  56. everyoneissleeping on August 29, 2012 at 11:22 am

    Loved it!

  57. kathyxx on August 29, 2012 at 11:20 am

    This is an amazing video idea and you guys rock for thinking of it. It’s really jarring to see something so personal in a music video. You’d found a real way to connect with people through your music.

    There’s a bug in it though. You’re pulling facebook wall photos, not people’s profile pictures. Instead of getting photos of people, I’m getting rage comics, screenshots, and other funnies instead of pics of people. My version didn’t have any pictures of anybody i recognized.

  58. nesrinagainst on August 29, 2012 at 11:17 am

    THIS WAS AN EXPERIENCE! Amazing unique video. Never saw something like that. Awesome! \m/

  59. dirtytrick23 on August 29, 2012 at 11:15 am

    That was truly Amazing!!!

  60. thelastdisciple on August 29, 2012 at 11:04 am

    It finally worked! that was pretty cool Mike. I won’t spoil the surprise for those who haven’t watched but you’ll see something very familiar in the video ๐Ÿ˜‰

  61. dirtytrick23 on August 29, 2012 at 10:54 am

    Yeah! 5 Mins left now…

  62. ssjumi on August 29, 2012 at 10:54 am

    Ok, dude, I enabled apps on my FB acount again, just for today and just for this video. So how about some more info about when exactly the video will premier or how everything on lostintheecho.com is supposed to work? Whenever I visit that site, it asks me for a username and password for a “Get Lost” account, which I – as far as I’m aware – don’t have.
    Maybe I missed sth (since I’m not online 24/7), so some help would be very much appreciated. Kthx.

  63. Jersha Grace on August 29, 2012 at 10:51 am

    Not able to access the site ๐Ÿ˜ฆ

  64. thelastdisciple on August 29, 2012 at 10:38 am

    Okay the site is now loading again but the constellation progress bar is still getting stuck at 85%

  65. dirtytrick23 on August 29, 2012 at 10:38 am

    I patiently waiting for this…. 21 mins to go!

  66. joannehelix on August 29, 2012 at 10:30 am

    Hey Mike, the moment I clicked on the link, there is a box that pops up prompting me to type in a username&password…why is this so?

  67. leoama12345 on August 29, 2012 at 10:30 am

    its not working man! gives error messages! and u will have to be responsible for my sudden heart faliure to death! LOL

  68. thelastdisciple on August 29, 2012 at 10:28 am

    First i couldn’t get the flash to load very well on my crappy laptop, it was ridiculously slow in Chrome but i managed to connect with Facebook just fine and the constellation progress bar showed up and my “experience” started to load only it got stuck at like 85% so then i decided I’d try my faster dekstop PC which would handle the Flash with no problem only it did the same thing, then i go to refresh the site and now it won’t load, just a user name and password dealio. It’s 2012 these tech problems shouldn’t be happening!

  69. Rohit on August 29, 2012 at 10:23 am

    Couldn’t open the link, the site asks for a username & password!??!!

  70. frenchvampyre on August 29, 2012 at 10:22 am

    Houston we have a problem, or maybe be it’s just me who didn’t understand.
    I’ve tried to Facebook connected, but i also have a lil box saying
    Le site http://lostintheecho.com demande un nom d’utilisateur et un mot de passe. Le site indique : ยซ Get Lost ยป
    The site lostintheecho.com asks a username and a password.The site indicates “Get Lost” Anyone can help? Is the name i need to put is my bacebook one? Or?
    Thanks for helping if you can.

  71. dianelp on August 29, 2012 at 10:19 am

    This is awesome, also so excited!

  72. Linkin Park Bulgaria on August 29, 2012 at 10:18 am

    http://www.facebook.com/events/411909732191036/ dude, why u still ignoring us…. wtf man… ok for the last time, pls see this!!!
    and… if u don’t want to join us than… ok haha.. we r doing this anyway!

  73. Perky on August 29, 2012 at 10:18 am

    I have never been as excited about a music video before. Linkin Park are just awesome and this sounds like another brilliant idea from them.

  74. dcl1982 on August 29, 2012 at 10:13 am

    knowing me, I won’t be able to access the interactive parts of the video for whatever reason, but I’ll do my best…

  75. khriztianleon on August 29, 2012 at 10:11 am


  76. adiek84 on August 29, 2012 at 10:11 am

    Reblogged this on Linkin Park Fan Corner.

  77. khriztianleon on August 29, 2012 at 10:09 am


  78. adiek84 on August 29, 2012 at 10:09 am

    I’m super excited about the video and I really want to find out more about the interactive part! Thanks a lot for the technical information. My PC is old and super slow, so it will be a wonder if the site even works for me, but I have high hopes!
    I’m also hosting a little fan art challenge on Linkin Park Fan Corner to celebrate the LOST IN THE ECHO video release.
    To all the fans: 1. Watch the video, 2. Take a screenshot, 3. Crop a pic of yourself into the screenshot. Send the result to lpfancorner@gmail.com or via Twitter @lpfancorner
    Another funny way to be a part of the video ;-D

    PS: 51 minutes now!

  79. linkinlayra on August 29, 2012 at 10:07 am

    yeaah! Twitter or/and LPU chat party ๐Ÿ™‚

  80. leoama12345 on August 29, 2012 at 10:06 am


  81. Claudia B. on August 29, 2012 at 10:05 am

    Mike, the background music is so creepy that I have goosebumps, but I’m loving it nonetheless. How about we all trend #LOSTINTHEECHO on Twitter right now?

    (Btw, nice gag with lostinthecho.com)

  82. emzlp123 on August 29, 2012 at 10:04 am

    Awesomely awesome awesomeness

  83. evooba on August 29, 2012 at 10:03 am

    I’m in there already and honestly, that creepy/haunted music as a background makes me even more excited! 1 hour to go ๐Ÿ˜€ Get on Twitter to watch together?

  84. YoMarquesLP on August 29, 2012 at 10:02 am

    Fans are already going nuts on twitter, haha. Looking forward to this one, can’t wait! Thanks for doing this ๐Ÿ˜€

  85. Aditya_the_warrior_within on August 29, 2012 at 10:02 am

    oh yeah!

  86. colinreid on August 29, 2012 at 10:02 am

    mike: LPU chat?!

  87. NephthysPhoenix on August 29, 2012 at 10:01 am


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