Some of you have been seeing and passing around the link for this video, which is called “Why doesn’t MTV play videos anymore?” It’s pretty funny:
Super funny, right? But…in case any of you were thinking of taking it too seriously (I see you on Twitter)…in all fairness, MTV didn’t really switch to reality TV format ONLY because people started file sharing. A major factor was actually that playing videos didn’t allow them to get consistent ratings, since people kept switching stations. Kids might watch a couple videos they liked, but if a video came on that they didn’t, they would switch the channel. And then they might not come back, because most likely they changed the channel to a 30-minute program that they’d watch in entirety. So MTV changed to a format that allowed them to get ratings (and make more money, plus entertain people with “shows about vapid people”).
More importantly, the generation that grew up on MTV’s shows like Headbangers Ball and Yo! MTV Raps–aren’t really the generation who started file sharing in the early 2000s. That was the generation after them; the 1975-1985 generation were all out of college and had joined the workforce by then, and everyone knows it was the high school and college kids who were the first big wave that popularized file sharing. So those folks were born about 1985 or later.
In other words, the people who grew up looking to MTV for new cool music sometimes look back in sadness at the cancellation of those shows because the generation after them started changing the game. Which happens. And those sad nostalgic people do need to grow up, go find those videos on YouTube, and make a playlist or something.
Back in high school, my close group of friends was pretty tight–maybe about 5 of us. But my looser group was a lot bigger, maybe about 25 guys. Whenever there was a party or something interesting going on, we would all call or page each other and make sure everyone would know about it, and usually roll together. There were lots of benefits to the bigger group: some of the guys had a way to get liquor for all of us, some didn’t really drink and could be the drivers, and there were a lot of us in the case someone got in a fight or whatever.
But there was a drawback to the big group: there were always one or two jackasses. Maybe they weren’t jackasses all the time, but once they had a few drinks, they inevitably ended up showing their true colors, embarrassing themselves and some of us in the meantime. And the next day at school, everyone was talking about them.
Yesterday, I didn’t watch the VMAs (again). I wasn’t avoiding it, I was hanging out with some friends, and forgot to tune in. But avoiding the show is nearly impossible. Because, like my high school friends, people can’t help but talk about the jackasses:
@itsthereal: “Whoever said the VMAs were broke? Cause it always seems fixed.”
@phoenixlp: “#VMAconclusion: not everyone has mastered what “amazing” and “incredible” mean.”
@joncaramanica: “choreography by Criss Angel”
@PigsAndPlans: “Ugh, Wayne. What are you doing with your life?”
@iancr: “I wish I could dig wayne but I’m too old and have loved hip hop for way too long. I tried. Hard.”
@JensenClan88: “That was like if I smashed my Guitar Hero guitar after I scored a 32% on Easy #VMAs”
and my favorite:
@brokemogul “you look stupid”
By now, most of us have heard about Adam Levine’s tweet (“the VMA’s. one day a year when MTV pretends to still care about music. I’m drawing a line in the sand. fuck you VMA’s.”) All respect due, but c’mon dude. MTV isn’t really pretending at all. They (the flagship channel at least) haven’t been pretending to be about music for a long time, and the VMA’s have really never been about giving awards away for real musicianship, talent, and songs. They’re just the big drunk trainwreck at the party: you can’t believe what you’re watching, and love to talk about it when it’s over.
I sat down at my laptop earlier this morning, ready to take care of a few emails before sitting down to work on some new songs. Like most people, I always feel like I’m playing catch-up when it comes to emails. There are always too many, and I can never make it through them all. Halfway down the screen, I clicked on one from “Kanye West,” (who I don’t know personally).
A long time ago, I remember filling my email info in on his website, in order to download some tracks he was giving away. So I guessed the email was going to be something promotional about the new album with Jay-Z. Instead, this is what popped up (sorry for the long screen grab, but I wanted you to get the point):
Dear Record Label Dude Who Green Lit This Email,
I guess it’s too late for me to inform you, but this is a mistake people figured out like 10 years ago. You are invited to join us in the modern world, where “spamming your fanbase” is on a level somewhere between “posting topless duckface self pics on Facebook” and “Jeezus, LulzSec just posted my confidential home and credit card information.” You are what’s wrong with the music industry.
Def Jam appears to be the home of the culprit here. At least, their name is at the top of the page. It’s unbelievable: they hit me with the “If you like KANYE WEST, you’re sure to love THESE OTHER GUYS TOO?” and they have the balls to ask if I want to “ensure delivery” or “forward to a friend.” I know who Ace Hood, Frank Ocean, and Young Jeezy are, bonehead. If I wanted to know what was new with them, I would have gone to their websites, not Kanye West’s.
I know, you want to say: “Mike, just click the “unsubscribe.” But the point is, what about the fans who WANT Kanye updates, but are now having to decide whether or not to unsubscribe because Kanye West is spamming them. And when they do, they get disconnected from the artist they chose to follow–and more importantly, they hesitate next time an artist asks for their email address. Which affects the rest of us.
When I put my email address down for anything these days, it’s the equivalent of adding them on Twitter. If my feed suddenly starts getting full of your updates on “I just ate something” and “here’s what’s on TV,” guess what? Unfollow.
So for the record: what happened here will not happen to you when you get something on http://www.linkinpark.com. If you go to our websites to buy, watch, or download something: we treat your information with the utmost respect. We have no intention of frequently emailing you, spamming you, or giving your information away to a third party. Your time is too valuable and your Inbox is too crowded as it is.
I tweeted about this video a couple weeks ago–an updated Silicon Valley version of “Today Was A Good Day.” I thought the Jambox version was funny, but I wanted to remix the track and add a little more of the Ice Cube original. Enjoy, gangsta.
Just found this in a box in one of my closets today. This is the cover of my sketchbook, from 1987-89 (ish). Some of this is not my writing–I don’t know whose it is. But I think the funniest part is that there are logos of Bon Jovi, Cinderella, and Ratt, all crossed out. And Oaktown’s 357 made it into the mix somehow. Lucky there was no internet at the time, or my Mom would have Googled The 2 Live Crew and consequently thrown out my entire cassette collection.